2017 Product Trends

2017 will be another interesting year – with the key trends being high tech, high function and high style. Here’s a quick summary of how these trends are showing up in best-selling product categories.

penWriting Instruments

Translucent barrels and silver or chrome accents continue to be popular as the hunt for stand-out stylish pens continues. Multi-function pens with a combination of stylus, multi-color ink options, phone accessories, etc continue to grow in popularity in a variety of industries. Blue ink continues to be requested by financial and legal industries as an additional validation for original documents.


Bags with a hip, urban style are more popular than ever – both in retail and promotional products. Shopper totes with clean lines, bagcomfortable handles and leather accents are popular at retail and are much appreciated as a giveaway as well. Cotton bags are a favorite among Millenials because it is a lifestyle statement (eco conscious, natural etc…). Backpacks follow the urban trend — the rucksack look and feel that is even reflected by high end lux brands.


Bluetooth capabilities continue to be requested – speakers, headphones, earbuds. Larger MaH battery power banks are gaining popularity as well as they can power a number of devices without requiring recharging. Tech items are appreciated by a variety of industry recipients and perfect for retail – contributing to the continued growth of this category.


Fitness is not just an activity, it’s a lifestyle. Just as athletic wear became more adapted to street wear, wellness gadgets such as massagers and sound spas are becoming part of a daily ritual of relaxation. It started with adult coloring books to facilitate relaxation and has blossomed into an entirely new category of health/wellness products in the promotional products industry.


Double wall tumblers are continuing to be very popular. Keeping hot drinks hot and cold drinks cold with the latest in vacuum seal technology and smooth, comfortable drink-through lids are priority features. Interesting style points like rectangular handles and stainless steel with bright color accents are the trend.