Newsletters have an extraordinary impact on consumers when executed correctly. Many justify not having a newsletter due to the time and effort required to produce such a material. Constant Contact and Mail chimp are both services that will help you create branded emails. Each service offers a free version where you will be limited on how much you can customize your email. At the bottom of this article are two links to help you get started on constant contact or MailChimp. Before you design your email here are 5 tips to help you.
1. You will use the same skeleton for every email and switch out the content.
Using the same outline for every newsletter will help you establish your brand. In marketing, there is an unspoken rule that you can only use a maximum of three colors in marketing materials, so the consumer is not overwhelmed.
2. The less text the better
Prospects are less likely to read a large amount of text, and keep your message brief and to the point. Pictures are a great way to capture the attention of your audience, font style and color also contribute to creating a snapshot of your brand.
3. Aesthetically Pleasing Pictures
Pictures used in marketing materials and on social media should be of high quality and high resolution. Low-quality and blurry pictures will reflect poorly on your brand image.
4. Link to socials and your web page.
Integrating all your marketing efforts will optimize your results, this can be seen as a tedious task but will reap many benefits. Creating synergy between all platforms will make your business look professional and trustworthy.
5. Call to Action.
Every marketing material should end with a call to action, the action will vary depending on your goal. A call to action can be defined as the next step or the action that the marketer wants the consumer to take. Some calls to action you might be familiar with are “Subscribe Now” “Click the link in the bio” and so many more.