Entries by Paige Porio

November Vital Updates

Welcome New Members Aspire Elevator & Floor Services Oakland Park, FL Minnesota Workwear Minneapolis, MN The Longfield Group, LLC, Lakewood, NJ Welcome Back Member Metrotex Textile Rental Service Fremont, OH Welcome New Suppliers Consolidated Laundry Machinery F-Matic First Aid Only Fresh Products Tradex Microtex Pantagrams Polyconcept In the News Extra 2% from alphabroder on 4th […]

Transition and Growth

Bob Carpenter, New Service Concepts of Zanesville, OH , has been attending Universal Unilink conferences for years. After participating in the Transition and Growth Focus group, Bob gave a report to the members. Here are some of his remarks. My partner Tim Andrews and I have been coming to Universal Unilink Conventions for several years […]

Know Your Customer, Grow Your Business

Jim Sanford of American Eagle Imagewear led a discussion exploring ways to build systems to gain and serve more profitable client and supplier relationships. Following is Jim’s guide to growing his business. The first step is to conduct a detailed and comprehensive review of your company’s current position, goals and objectives. Equally important is to […]

Advertising Using Google AdWords

Members that attended the focus group led by Bill Muske, Mid City Services, were intrigued by Bill’s success with Google AdWords in his business. Mid City Services has experienced double digit growth in the last three years and Bill attributes part of that growth to AdWords. Here is Bill’s step-by-step guide to using AdWords in […]

Labor Law

In Charleston, my presentation focused on how you can improve the 90-10 rule whereby you spend 90% of your time dealing with issues surrounding 10% of your employees. In other words, the unfortunate reality is that most employers spend an inordinate amount of their time dealing with problems flowing from a small percentage of their […]

The Six O’clock News

Steve Kallenbach (“KBach”) delivered a compelling economic outlook on both the rental laundry and reseller channels. Reviewing patterns from his unique perspective of having been in all three segments of the industry (rental operator, reseller owner, vendor) KBach pointed to current and emerging “sweet spots” in the marketplace. Whether rental or direct sell, in the […]

Guerrilla Marketing

Terry Southern, LogoBranders, led a lively group where Members shared marketing that’s working now. Here’s what Terry is doing in her own business. Promotional products are an EASY SELL – everyone buys them … which also makes being successful difficult. You can get so wrapped up in all the “easy sales”… those SMALL sales where […]

Facilities Services

Universal Unilink Members cite increased revenue and profits and protecting current customers as key reasons for entering the $24 billion facilities services market. Some Members remain narrowly focused offering only a bundle of restroom products . . . soap, paper and air fresheners. Others have expanded to include 1st Aid, Safety, break room supplies, chemicals, […]

Identifying Industry Trends:

Alex Smith, Vice President of Dickies Occupational, set the tone for the 2014 Business Development Conference with his keynote address. His goal was to “make us think.” Here are a few of the highlights: Our business and the buyer landscape is changing. As companies seek to differentiate themselves we have seen changes to the industry […]

A Taste of the Conference

I love a good meal and if you ever get a chance to visit Charleston you’ll have plenty of opportunity to experience good food. But food wasn’t the only thing on the menu at the 2014 Business Development Conference in Charleston. By all accounts the event was a great success as Members and Suppliers alike […]