Brands Taking a Stand
According to a recent survey, consumers want the businesses they support to engage in social and political issues, especially on social media. In fact, 73% of 18-34 year old shoppers expect brands to speak up for causes they support. This sentiment doesn’t just resonate with a Liberal audience. 52% of those who identify as Conservative also want to see brands take a stand. (1)
Brands motivating change provide a way for consumers to learn, engage and contribute. At BIC Graphic NA, we are proud to partner with brands who support environmental and social issues with the goal of improving our world.
Here is how some of our retail brand partners are speaking up for important causes.
Cap America was founded in 1985 in Fredericktown, MO. This small town and the people in it helped Cap America grow into the successful business it is today. As a result, Cap America strives to be active participants in their community and give back to those who have supported their business for the last 34 years.
Locally, Cap America supports the Salvation Army, United Organizations of Madison County Christmas Project, Madison County Caring Council and the Workforce Development Board. Acknowledging the value of education, Cap America also supports the Fredericktown R-1 Educational Foundation as well as the Mineral Area College Foundation and has established a Scholarship/Tuition Reimbursement for those who wish to pursue higher learning.
Cap America has also partnered with Camp Hope, a retreat for war wounded military veterans located near Cap America’s headquarters in Southeast Missouri. Camp Hope’s mission is to honor the fallen by helping the wounded. They are 100% funded by donations and volunteerism – there is no paid staff or overhead. Proceeds donated to Camp Hope directly benefit service men and women that gave selflessly for our freedoms by offering all-expenses-paid adventures and comradery. Five percent of proceeds from select products is donated annually to Camp Hope, and leadership and employees from Cap America volunteer at Camp Hope sponsored events.
#26189 Cap America Flag Mesh Back Cap – Show off your patriotism with this bold style that features a screen printed mesh back paired with either a solid or camouflage front.
You can learn more about Cap America’s impact in their community at capamerica.com.
HanesBrands conducts business around the world in a highly ethical manner. They call their commitment to environmental stewardship, workplace quality, community building and business results Hanes for Good.
HanesBrands believes adhering to responsible and sustainable business practices is good for their company, their employees, their communities and good for their investors. Through the Hanes for Good program, HanesBrands has significantly reduced our environmental footprint. They have been recognized for workplace practices, ethics and employee benefits, and improved the lives of thousands around the world through the innovative Green for Good philanthropy program.
#A1973 Alternative® Eco Crew Tee – Crafted from signature Eco-Jersey ® triblend, this shirt is a perfect go-to tee that is comfortable enough for the everyday and contains organic and recycled materials.
#P180 Hanes® EcoSmart® Full Zip Hood – This easy on, easy off medium weight fleece hoodie is made with up to 5% recycled plastic and is the perfect choice for year-round comfort.
Find out more about HanesBrands efforts to improve our world at hanesforgood.com.
House of Marley
Each year, House of Marley makes a meaningful contribution through their Project Marley give-back platform to One Tree Planted. One Tree Planted is a non-profit organization dedicated to global reforestation by making it simple for anyone to help the environment through planting trees.
#32116 House of Marley® Get Together Bluetooth® Speaker – A high-end fusion of form and function this wireless speaker connects wirelessly to your device for up to 8 hours of play time. The exclusive Rewind fabric cover and natural bamboo front and back panels are both beautiful and sustainable.
#32300 House of Marley® No Bounds Portable Bluetooth® Speaker – The No Bounds is the most portable in our durable, outdoor speaker family. Crafted from the Marley REWIND fabric, REGRIND Silicone, REGRIND Cork, and Recyclable Aluminum — more natural physicality for your physical lifestyle.
As of June 2019, House of Marley has contributed int the planting of 186,000 trees. Learn more at thehouseofmarley.com.
The team at Mossy Oak isn’t just passionate about the outdoors, they’re obsessed. And that is the foundation of their brand. Everyone at Mossy Oak believes there is more to sustaining the hunting tradition that simply developing new camouflage patterns. They are proud to hold an influential position int eh hunting industry so they can protect the future.
Mossy Oak supports and sponsors both local and national conservation organizations through monetary and product donations. They also support integrated programs and research initiatives while partnership with well-known outdoors conservation organizations like Ducks Unlimited, NWTF, QDMA and B.A.S.S.
The Mossy Oak brand means more than just camouflage. It means asking what they can do to enhance what is left behind and getting up in the morning and trying to make things better. At Mossy Oak, they believe if you are close to the land and work the land, then you very likely share the same love for land that they have. And you understand the importance of passing it on.
#45009C – Mossy Oak® Captain’s Chair – Celebrate the outdoors and relax in this folding chair that boats two mesh can holders and comes in a 210D polyester carry bag with strap and drawstring.
#46049 Koozie® Mossy Oak® britePix® Can Kooler – Sharp, clear photographic quality to showcase your brand on officially licensed Mossy Oak® patterns.
Find out more about Mossy Oak’s conservation efforts at mossyoak.com.
Osprey is proud of the strides they have made to lessen their impact on the planet and tread lightly. Their commitment to be an outdoor industry leader in sustainability, environmental and social concerns is taken seriously, tempered by an honest realization that though they have accomplished much, there is still much more to be done. Osprey asks their customers to join them by making their own commitment to be more sustainable and reduce their impact in everything they do.
Osprey is committed to sourcing sustainable materials that contain no BPA, PVC/phthalates and triclosan. Their packaging is recycled/recyclable and their cardboard shipping boxes contain 100% recycled content. Their headquarters in Cortez, Colorado operates with efficient energy usage, including tree planting to maximize passive solar aspects of the building and limiting waste in production.
#16084 Osprey® Daylite Sling – Throw your Daylite Sling over your shoulder and go anywhere. To the store, school or on a quick hike. Featured a main zippered compartment, mesh zippered front pocket, and backed by Osprey’s All Mighty Guarantee.
Learn more about Osprey’s commitment to sustainability and fair labor practices at osprey.com.
Check out more great products from these brands taking a stand at bicgraphic.com.