Corporate Gift Giving Trends

As the economy continues to improve, businesses are spending more on corporate gifts and giving them on more occasions. To help take the guess-work out of the gift giving season, we have identified five key trends for 2017:

Barware – Deep etching on glassware makes an elegant, personalized gift. Even beyond the holidays, these are great groomsmen gifts, board meeting keepsakes, volunteer or alumni gifts, etc.  Include the event name and date, or organization’s name/logo and date to give recipients a tangible memory of their participation. You can even go beyond barware and offer your customers a way to carry around their favorite bottles. Wine bottle coolers and champagne carriers are ideal gifts for the holidays…just be sure to include a bottle of good bubbly!

Tech Accessories – These items continue to rule as corporate gifts. Power banks, portable Bluetooth speakers and over ear headphones are really popular and appreciated by a variety of audiences. Why not personalize a power bank with the recipient’s name – they are a high-value gift after all. The myCharge® brand of power banks combined with a full-color, photographic quality image and the recipient’s name will make for an amazing gift they’ll never want to lose.

Luggage – Offer your best clients something they can use whenever they need to hit the road. Stylish, high-function luggage is a crowd-pleaser in a variety of industries.

Health/Wellness – Be thoughtful and show them you care. Portable sound spas, massagers and spa kits are all unique ideas that go home with the recipient – sure to be appreciated.

Writing Instruments – A classic, high-end gift pen with the recipient’s name engraved is a traditional gift for graduates, major milestones, board member welcomes and retirements, and more. Many metal writing instruments with elegant finishes allow for brand and recipient personalization. Sometimes, old-school is still the best approach.

For your next corporate gift giving opportunity, keep these five trends in mind and you’ll easily create the perfect campaign.

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Eileen Lynch
BIC Graphic North America. Visit the company’s website at bicgraphic.com or call (866) 563-9929