Using LinkedIn Business Pages - Universal

Facebook, Twitter, Google Plus, Instagram – all of these channels have their unique benefits in how they connect with users and can drive web traffic to ultimately drive sales, but there’s one social media channel that for most industries, is at the forefront of the business world; that channel is Linkedin.

Linkedin was specifically built to be the social media channel where people do business. It’s not the place to upload photos of what you ate for breakfast or talk about how Aunt Sally’s dance moves made an impression at the family picnic. The first rule of Linkedin is: Be professional at all times. Just as a little background, Linkedin first launched in 2003 then later in 2013 celebrated its 10 year anniversary and 225 million members. There are two types of profiles on Linkedin:

Getting Started – An Overview

In order to have a Linkedin Company Page, Linkedin requires you have a Personal Page. After you have your Company Page created, there are few things you’ll want to do to maximize your return on Linkedin investment.

Upload all applicable imagery.

There are three positions to add images, as part of set up, and the images include a cover photo and two positions for adding your company logo.

Images should be:

Clear
In-lign with your brand
Eye-catching

A LinkedIn Personal Page or Profile is all about your personal business history and experience. You will need to have one of these before you can create a business page on LinkedIn

A LinkedIn Business page is about your business and more than one person at your company can maintain or contribute to it.

Create a Company Description.

Give visitors an understanding of what your page is about. Use words that sell and can help your business get found (as part of a strong search engine marketing strategy, which Fortune Web can help with).

Create your Linkedin strategy.

Just like with anything in the marketing world, you never want to go into a campaign without a plan. A Linkedin strategy can help you identify what your long and short term goals are and how you are going to achieve them. A huge part of your Linkedin strategy should include your plan for posting.

Consider:

Who will post updates?
Who will manage comments and user engagement?
What will updates consist of?
How often will you make updates?
How will you track your efforts?

I hope my three tips provided you with a starting point! If you have any questions or would like some more advanced information, please contact me.

Marisa Sanfilippo
Content and Social Media Marketing Director
Fortune Web Marketing
(732) 898-6197.
marisa@fortunewebmarketing.com