Got Spring Fever?

Spring means warmer days and more outdoor activities. Festivals start popping up around the country and people are looking for any excuse to get outside. Dog parents are hitting the parks, runners get off the treadmill and onto the road, car windows come down and the hunt for alfresco dining is on.

Whether it’s a shift to outdoor workouts or outdoor living, here are five top trends for Spring in 2017 that will help shed the winter blahs and bring on a sense of Spring renewal and refreshment!

One of the hottest trends are unique giveaways for outdoor sporting events and festivals. What can you use to promote your brand that’s a little out of the ordinary? Inflatable loungers, ponchos, portable misters. All are interesting ideas that go beyond the usual.

Lamzac® the original Fatboy® air lounger is a great way to enjoy the outdoors in comfort – whether in your own back yard or at an outdoor concert. (26064)

Runners or walkers love getting off the treadmill and back on the road. Lightweight sports bottles, shoe wallets, and safety lights are a great way to help make the transition.

Take your water with you in the lightweight Athletes Bottle with Sure Shot Lid. This squeezable bottle with molded grip design on one side is comfortable to carry and with an anti-leak valve, you just squeeze the bottle to drink. (46118)

46118_Orange_2c water bottle

Outdoor living requires a portable speaker. Bluetooth® technology has come a long way. Bright colors, fun shapes, small sizes and great sound are the cost of entry.

The HyperGear® H2O Wireless Speaker offers Bluetooth® technology that connects from up to 33 feet away. A large suction cup attachment is perfect for sticking to any flat surface such as on a boat, table, smooth wall – anywhere. (32049)

Golfers start getting the itch. Spring is a great time for corporate golf outings and charity events.  Participants expect more than a ball and some tees.  Offer them something interesting that they will keep and use after the event as well.

Offer participants a unique item – the Tumbler n’ Towel Golf Kit. Perfect for early morning tee times or hot afternoons, the double wall tumbler contains tees, markers, a divot tool, towel and 2 balls. All imprinted. (62386)

golf kit

Warmer days mean picnic lunches.  It also means a renewed commitment to losing 5lbs before bathing suit season. Corporate wellness programs can encourage “brown-bagging” by offering a nice lunch tote or cooler.

The KOOZIE® Lunch-Time Kooler Tote is stylish and comfortable to carry. Generous enough to even carry lunch for two. (15845)

Take your promotions outdoors!


Matt Kozar, Account Manager
BIC Graphic North America