Over the past few years, social media platforms have risen to become some of the most effective tools for online marketing. Millions of people log into platforms like Twitter, Facebook, and Instagram every day, so any content published there can reach millions of potential clients. However, social media platforms are also very competitive, so you need to plan out your content strategy so your posts do not get lost in the shuffle.
If you are looking to get started with social media marketing, this guide will help you get started.
Defining Your Goals & Objectives
Before designing advertisements, you need to sit back and think about what you want to accomplish with your marketing campaign. Any marketing campaign will cost time and money, so you should know exactly what you want to accomplish so you can form a strong plan.
Maybe you want to increase traffic so more people visit your website. Perhaps you want to increase conversions so you can make more money off the products and services you are offering. Certain types of ads are better for accomplishing certain objectives, so it’s always a good idea to go over your goals before you start advertising.
You should also review what your audience is interested in, so you can create enticing content that will draw in consumers. Use analytic tools to accomplish this.
Once you have defined your goals, you need to figure out where you want to put your content. The internet houses several different social media platforms, and each one can help you complete one major objective: getting conversions. However, each platform specializes in certain types of content, so you should be aware of this when making your selection.
For example, Twitter is about using short posts to gain an online following, getting people to start talking about your business. Instagram ads perform a similar function, but are better suited to companies that want to use visuals to show off their products and services. To maximize your outreach, you should consider operating multiple social media accounts at once.
Check Out the Competition
If you are not completely sure how to create engaging social media content, maybe you should take a peek at what your competitors are doing. There is a strong chance that rival companies are already using social media to further their brands. Sit down and view some of their social media posts, and see how their customers react to them.
By viewing their social media posts, you can see what works for your competitors and what does not. This will give you the knowledge you will need to create your own marketing campaign that will draw in customers. Two companies can work in the same industry, but both can succeed with notably different advertising campaigns.
To entice potential clients, you need to create engaging content that makes them want to pay for the product or service you are advertising. Online users do not want to spend a lot of time reading, so your copy should get straight to the point. Explain a few benefits of the item you are offering, then use a call-to-action (CTA) to direct users to a new page where they can learn more about the product and buy it.
On top of having strong copy, strong visuals also play an important role in social media marketing. If you are selling a commercial floor mat, you want to show people what it looks like when you are marketing it. Take photos of your product or make a video if you want to show it in action. Facebook and Instagram are visual driven platforms, so you have a higher chance of succeeding if you have high quality visuals for your posts.
Crafting a Content Schedule
Once you have created posts for your social media accounts, you need to make a schedule so you know when to have them go live. There is nothing stopping you from uploading a ton of content at once, but this is not an advisable strategy. Flooding users’ feeds with too much content is a surefire way to get people to stop following your accounts online.
To maximize the impact of each post, you need to decide what time of the day to post your content. Always be mindful if you are selling to people across the country, because some people may not see your content thanks to differing time zones. Depending on the platform you use, you will also need to think about how often you should post content each week. For example, you should post a few pieces each week on Facebook, but you should do multiple posts daily for Twitter.
By having a schedule in place you can space out the release of content pieces so users are not overwhelmed. Set a calendar somewhere so you can remind yourself when you should be uploading certain pieces of content.
Hopefully these tips help you get started with your social media endeavors.
Kevin Rehberger, Content Strategist, Fortune Web Marketing