Internet Marketing

For the second year, Jennifer Schulman, Fortune Web Marketing, demystified internet marketing for conference attendees. Here are some of the highlights of her presentation.

My colleagues and I had the honor of leading a seminar again this year in regards to the “Latest Online Marketing Trends”.

It is goes without saying . . . what we do can be technical, complicated and baffling to some. That is why we relish every opportunity to present, educate and inform. The success of any online campaign starts with knowledge. In our session we covered, Search Engine Optimization (SEO), Social Media, Facebook advertising, collecting good analytics data for your site and how to “be” the expert by blogging & content marketing

While all of these topics are important and encompass a solid online marketing strategy we found that most members were interested in creating a new, mobile ready website for their business, SEO and Facebook advertising. Not surprising, given that primarily online goals should be:

• To have a website that truly represents your company
• Have the website be found online
• Make the website accessible to mobile users
• Make Facebook work for your business

We are ever humbled and grateful for the opportunity to meet all of you and to speak on topics we are so passionate about. Our goal is to help you uncover the potential of online marketing strategies that can take your business to new levels of success.

Jennifer Schulman
President, Fortune Web Marketing