Chocolate, Chocolate Interview with Kristina Beal

In this Supplier Spotlight, we introduce Chocolate Chocolate, a company specializing in creating amazing promotional products from high-quality cocoa and other ingredients. With over 35 years of experience, Chocolate Chocolate excels in delighting its customers with customizable, premium chocolate products made in the USA. National Account Manager Kristina Beal discusses the unique advantages of their products, including their proprietary processes and high certifications like SQF and OU Kosher. Kristina also provides insights into how these delicious and visually stunning chocolate items can be used to boost brand visibility and leave a lasting impression. Learn about the diverse range of customizable options, innovative marketing strategies, and tips for successfully incorporating chocolate into your promotional campaigns. Don’t miss this chance to discover how to elevate your clients’ brand with unforgettable chocolate gifts!

• Chocolate, Chocolate Website
• Universal Unilink member program discount details can be found on the private member site.
• Kristina’s Instagram: #sweetswagkristine

Transcript:

Marty Hartman: We are so excited today with this supplier interview because we’ve got a fantastic company that has taken the art of making cocoa and other ingredients and turning them into amazing promotional products that your. Customers are going to love.

We’re talking about Chocolate Chocolate. It’s a company that’s been in the promotional product space for decades and they have the experience of delighting customers. Kristina Beal is going to be talking to you about how you can take these amazing products. You can wow your. Clients and customers, and they’ll be able to do promotions with these products that your customer’s, are going to remember fondly.

Kristina, thank you for being with us today.

Kristina Beal: Absolutely my pleasure. It’s always a sweet opportunity to share chocolate with everybody. And thanks again for that amazing intro. Yeah, chocolate chocolate’s Actually been in the industry for over 35 years. We’re a hidden gem, so we decided our board and leadership and owners decided that 2025 is gonna be a changing turning point.

For us in the industry. So I was recruited to come on board as National account manager and really reach out to you guys and just be more present in the industry, be more involved. I have a goal by 2028 that I’m on the PPA 100 list, so I. We’ll see how that goes. But I definitely think we have a great product.

There’s so much customization that we do. Three top advantages that I love to talk about right off the bat is number one, we’re made in USA, which is such a important thing to talk about. I know you guys have a lot of union work and that kinda stuff too, so that’s a huge advantage on our product line.

Absolutely love the fact that we’re made in USA and we do everything in house. Most of our process is actually proprietary. We’ve patented what we do, which is so cool. And a lot of like robotics and stuff in our facility is way more high tech than you would think for a chocolate company. It’s really fun.

So we have the ability to do so much cool stuff for your clients and really customize things. It’s just absolutely fun. The other thing I love to talk about too is we now are preferred with you guys, so definitely take advantage of that and.

Marty Hartman: Yes.

Kristina Beal: Use those benefits and be part of it. And we love to partner with you guys, so please always reach out for quotes and samples and all that kind of stuff.

Like we’re happy to help you with free virtuals, everything to help get it in front of your clients. I feel like we’re really, because we are so customized and. It’s so much easier to visualize your logo as an end user on a t-shirt or a piece of drinkware, but to imagine an etched in chocolate is a little harder for some people.

So please ask for those virtuals. That’s just a huge part of your selling toolkit. And the other thing I love to talk about is we are really premium chocolate, so we put a lot of love into what we create for you guys. In the chocolate, it’s very premium, very quality. We don’t use any fillers in our chocolate.

So it is the highest quality ingredients. We’re SQF certified and we also are OU kosher certified, which is the highest kosher certification. If you’re not familiar with that whole thing, it is a big deal to be OU Kosher certified. So we’re very proud of all that.

Marty Hartman: Those who know, they know.

Kristina Beal: They know. Yes. I’ve had so many people like, oh, you’re real kosher.

And I’m like, yes, we are. So yeah, it’s a big deal in that whole arena. And it fits a lot of clients’ regulations too, for their own. So even if your clients are like, oh, is it good chocolate? Sometimes that’s the question I get oh, you brand chocolate. So does it’s probably doesn’t taste good, right?

Marty Hartman: I can verify having consumed some products, samples,

Kristina Beal: Yeah, it is.

Marty Hartman: it is very good.

Kristina Beal: It is very good. It is tempting to not eat it every day. Let’s tell you, like I, maybe I do have a bite chocolate every day. I’ll be real. It’s sitting on my desk in front of me all day long and I’m talking about all day long. Of course, I have to have a nibble. I don’t know why I crave chocolate all the time.

That’s very confusing to me. But yeah, so those are just like some three main points that I like to just get off the top. Made in USA highest certifications and we have all the tools that you need to sell it to your clients. mm-hmm.

Marty Hartman: Chocolate Chocolate’s been around for years. Tell us a little bit about how in the world did somebody get the idea of putting logos on chocolate bars?

Kristina Beal: It’s so natural. We, it’s so easy to mold, honestly. Our technology too is super cool and how, why we get so much detail. / Let me show you a piece. I’m gonna talk about detail too. I think it’s better to see things sometimes. So this is a two pound bar chocolate. And this is the box here on the outside and I’m gonna show you the detail on the actual chocolate piece because it will highlight what I’m gonna say here on that we, no detail is too small for our chocolate.

So I’m gonna walk this up to the camera here and you’ll be able to see, you can actually read the imprint of that newspaper in the chocolate.

Marty Hartman: wow.

Kristina Beal: Yeah, isn’t it so cool? So the detail’s amazing and how we do that is we do laser engrave onto aluminum steel plates, and then that gets compressed into the plastic molds.

Chocolate being molded has been around for. Centuries. So getting that fine detail though, is in our process of that high compression into the mold, it’s 6,000 or something. Ridiculous pounds of pressure making it so detailed. But it’s a great way to highlight that, as well as getting that little fine detail.

We can make things look three dimensional. So this is another two pound bar in our lux full color lid. Gotta get this open ’cause it’s so cool. But literally your imagination will just start taking off as soon as you see these pieces because the detail is so cool. I’m gonna bring this in again on the camera.

Look at that three dimensional vibe on that and that full color. Yes, that is full color imprint on white chocolate that is edible. Yes so much fun you can have with your imagination on this. Again, the fine little details.

Marty Hartman: except for the box.

Kristina Beal: Yeah, I guess if you’re starving you can do the book, but I wouldn’t recommend it.

But the box is recyclable, so that’s probably the route I would go.

Marty Hartman: Right.

Kristina Beal: Yeah. So it’s fun. Just so many great things you can do. So yeah, like to your point, like what made people think of Diol and chocolate? I don’t really know, but I’m really glad they did. ’cause it’s really fun to sell every day.

So you guys should sell it to your clients too.

Marty Hartman: Yeah. So

Kristina Beal: Yeah.

Marty Hartman: you’re gonna get that same wow factor when you present this to your. Your

And they’re gonna be thinking, how can we do this? So give us some ideas. If somebody’s never done food products

That’s a little bit different

Kristina Beal: It is, yeah.

Marty Hartman: Typical mug or the t-shirt or the hat. How? How does somebody get into food products

Kristina Beal: That is a really great question actually. So let me I actually have a little slide. I won’t do too many slides, but. This one is very helpful to help you give some good sales tools. I

so I love to give everybody like six reasons on why. Your clients should think about chocolate and you can actually translate this to all food products. But let’s talk about chocolate ’cause it’s the best. So number one, it’s a mood booster, so giving it to your end user. So if you’re talking to your end user as a distributor hey, if you really wanna create a feeling and a vibe or just brighten somebody’s day.

Chocolate is a great gift to give. It’s also really elegant presentation, so if you, for centuries, chocolate has been like a really high value gift for people. It was presented to Kings and Queens back in the day and all that kind of stuff. So it still has that weight of being an elegant gift.

So that’s a great for that experience. That is why it is such a popular holiday gift too. The personalization especially if your clients have, a lot of detail or they really manufacture something cool, if they wanna do something unique and memorable and impactful for their brand. Highly recommend doing a chocolate gifting because

it’s so easy to p personalize and really it’s so great to make your own and it’s not a throw your logo on product. So that’s a huge selling factor, especially for people that, like I’ve done some really cool things where like they’re having an event in Chicago, so they do the whole Chicago skyline done for that event.

In the chocolate. It’s also super universally loved. You’re hitting, it’s a lot. It’s easier. You’re not having to find like something for specific demographics or, genders or, age groups or anything like it. It hits everybody. It’s so versatile for all the holidays. It’s for the celebrations, for events great to add to swag bags or for networking.

And then all ages. Right now we currently have what. Gen Beta to the silent generation still alive on this earth, so we can hit all of them with chocolate. So it’s really great and as a bonus, you don’t have to search for a four x extra tall jacket at Christmas time. So it makes it a lot easier.

Marty Hartman: Yes,

Kristina Beal: I, we’ve all been there, right?

Marty Hartman: problems.

Kristina Beal: Yeah. And the other thing I love, I actually will can share this link with you guys. This is a whole scientific journal if you enjoy reading scientific journals. This one was great. It’s called this Brain Science Behind Comfort Food. And one thing, it’s like your ROI, you’re hitting with food gifting stimulants in the brains that are hit the reward centers.

So you’re getting that dopamine, you’re igniting those neurotransmitters. Think about with chocolate, you’re. Getting all five senses. You’re seeing it, you’re tasting it, you’re smelling it you’re feeling it, you’re doing like everything with that. And so it really creates a deep memory that’s lasting.

And that’s where your ROI is. You’re creating a feeling, you’re creating an experience that just brings joy. And if you wanna create joy with your branding and your client’s branding, definitely the way to go.

Marty Hartman: Creating joy

Kristina Beal: Yeah.

Marty Hartman: that I endeavor to do every day. I

Kristina Beal: Same. It’s so much fun.

Marty Hartman: but no I 100% agree and I think anybody watching this, they would say they remember getting some type of a food gift, especially. During the holidays

Kristina Beal: Absolutely

Marty Hartman: You’re thinking about, you know, Mabel sent us that, the sausage platter or whatever it

Kristina Beal: right. Yep.

Marty Hartman: good and you always think, man, I can’t wait till next year

Kristina Beal: Yeah.

Marty Hartman: get it again.

So this is engendering that same type of

When people are receiving food gifts.

Kristina Beal: Yeah, absolutely. And it, it’s across the board like no matter what you’re doing with gifting on, in the food category, it’s such an underutilized part of the promotional product industry. I actually have been doing research on some stats ’cause I love some data. It is a, the food gifting industry is between a 35 and $42 billion industry.

So there is money to be had for y’all in the food category for sure. I mean it. They’re spending it at, Harry and David’s, they’re spending at Costco. They’re doing it. They might not just be doing it with you because they don’t know it’s an option. So I just start sharing it in presentations.

They’re like, Hey, trade show giveaways. Start showing ’em them, the cookies start showing them the wrapper bars.

Marty Hartman: Talk a little bit about your, these items

Kristina Beal: Yeah, absolutely. We’ve got a couple different,

Marty Hartman: an idea of the breadth

Kristina Beal: we’ve got a couple different options for you. They’re super fun. So we do have the name brand Oreos, which these are huge, you guys.

These are like the size of my hand. And then we can do white chocolate. Milk chocolate, dark chocolate on those. And then it’s all branded on the chocolate mold. It’s so pretty. So we can do singles, we can do those in gift boxes. We also have our sugar cookies, which I left over here. My life is surrounded by chocolate, so it’s easy to grab it.

So the sugar cookies are probably our most. Popular item that we carry. Actually these are so popular if you’ve had ’em at PPAI or a ASI, these go fast. And then we can do that custom branding on the chocolate as well. We can also do fun things with the cookies, like we can add ’em to our little s’mores kits.

So you add those marshmallows, you do a full color thing there and make your little branded cookie smore kits. These are really popular. They’re really fun. And then some of our other popular giveaways are our wrapper bars. This is I actually just did a video on my LinkedIn on this one because it’s such a great simple gif that you can multifacet it a little bit.

So one, you have your full color wrapper great to print a QR code onto. So if you wanted to go to a contact form, go to their website, whatever you want, do that QR code too. Prints beautifully. You get a full day customized. Label with that. Then the wrap, the bar itself is also branded and molded to whatever you want it to be.

But I love doing like little secrets inside like a golden ticket and creating that Wonka experience. So like your people can win prizes. We can do it in one bar of the whole order, or we can do it in. Half of the order if they, or we could do like a gold, silver, bronze, we could do full color front and back, like literally so many options.

I’m working on a project right now actually where they’re a distributor sponsoring our chamber event, and so we’re doing their branding on one side and join the chamber on the other. So it’s a really good little piece on the golden ticket. But it’s so much fun. And then we’re doing the city skyline on the bar, so it’s like neutral and branding and people want to take photos of it and, be like, oh my gosh, it’s our city on it.

So much fun. But just a great giveaway. Super affordable, super fun, and so many ways you can just add value to it. And tell you what, if you’re like handing out brochures all day long, people don’t usually take ’em, but I guarantee you they’re gonna take this guy.

Marty Hartman: It, even if they’re on keto, they’re gonna take it and give it to somebody that they love

Kristina Beal: Seriously. They’re like, oh, my kids will take it, or whatever. Like they, they’ll say, there’s very rare times they’ll be like, no, I’m not gonna take chocolate. They’re always like I’m not gonna take it. And they’re like, but I might want it later. And so then they end up taking it. There’s there, there might be a pause of politeness or something.

Some other cool marketing tools I really love too, like scaling up from that wrapper bar is, this is our deluxe trio set. So it’s basically like a rack card or postcard of chocolate. So you have front and back piece, and then inside is foiled three pieces, and they’re all custom molded pieces of chocolate.

So you get three little pieces in that, and then you can upgrade that to a card version, which is like your brochure of chocolate. So you have all the detail there, right? And then three pieces of chocolate. What I love about these pieces. Is you get that cereal box effect. When you like sit there and you’re eating a bowl of cereal and you’re like, why did I read the entire box of cereal?

I even read every detail on the ingredients and nutrition facts ’cause you’re mindlessly eating. So same thing. This, you want people just to absorb everything about your brand, your company, whatever. This is a great way, like assisted living centers, this is a great piece as a takeaway for when they do tour apartment complexes.

You’re recruiting for universities. This is an amazing one. Give to parents on, welcome nights. So many.

Marty Hartman: combination

Kristina Beal: it is.

Marty Hartman: Your customer’s logo is, and their information is

Kristina Beal: Yeah.

Marty Hartman: to the end user, right? When they’re getting a dopamine hit.

Kristina Beal: Exactly. And they’re like, oh yes, I love this law firm. They’re my favorite. Oh, I can’t wait to do my taxes this year. Like nobody. But they might say it if they have chocolate with them.

Marty Hartman: Absolutely.

Kristina Beal: then our next level up of those two items, this is our Chocolate wallet. This is literally my favorite product in our entire catalog because it is a true marketing.

Chefs kiss piece, it is like everything you want in a marketing piece because people will love it and they’re gonna think, oh, you just gave me a great gift, and you’re like I just gave you some branding and marketing ideas instead. So you, it’s our chocolate wallet. So front and back, you open it up and you get this great footprint for print.

Then you open up a second one. You get that first trio of chocolate. Then you get a second and third. So you have nine pieces of chocolate, this huge footprint for sharing a story. Branding, literally creativity, blank canvas here it is so much fun. I love this piece. And it’s $20 on R.

One set up fee if you’re doing all the chocolate mold, the same $80 that it’s just a grate. Piece and it’s such a wow factor. And then the minimum order quantity is a hundred. It’s like, why would you not show this to all your clients? It’s amazing.

Marty Hartman: get to

Kristina Beal: Yeah.

Marty Hartman: part,

Kristina Beal: Yeah. It’s such a cool piece. I, this is like hands down my favorite.

I love it for, of course auto dealerships. ’cause it’s the same size as your like manual. You said a thank you for getting your, cards like fits with that kind of motif. It’s so great for banks and credit unions. I just did a project where. They were going after business accounts, so I was like, I have a product to show you.

This is gonna be amazing. So we did all the benefits of their, checking as a business, all their like benefits for business loans and then like about the culture of the credit union. And then that all went into that one piece. And then they did a cool photo of the back of their whole community type thing, and it was, and they’re dropping it off at retail places, restaurants, other businesses to create some business accounts.

And it’s shareable with the whole office or the whole store, that kinda stuff too. ’cause the nine piece of chocolate love this piece. It’s amazing.

That

Marty Hartman: is a great idea

Kristina Beal: Yeah. It’s so fun.

Marty Hartman: So you talked about completely amazing customizable pieces.

Kristina Beal: Yes.

Marty Hartman: What if somebody doesn’t have that timeframe or budget? Do you have some standard pieces that somebody could plug

Kristina Beal: I wouldn’t say we quite have standard pieces, but we do have stock art that you can throw your logo into. ’cause everything is extraordinary that we do.

Marty Hartman: Nothing is standard

Kristina Beal: No.

Marty Hartman: Chocolate.

Kristina Beal: it is, it’s so customized. So really like for packaging, we can hit your client’s budget, we can hit their aesthetic, we can hit their brand standards.

And we have different packaging like options too so on our lids we’ve got a classic lid, which is this thinner lid. And then we have lux lids, which are thicker lids. So you’re gonna save a little bit of money here. We can do full color obviously, but I can also do. This is a really big one. This is one of my favorite pieces to show.

We can also do like their traditional silver, gold, black boxes too and then do belly bands on those. So really like we can hit their budget. This is a two pound piece. This is so cool. And our chocolate is very premium, obviously, but our packaging is also too, so I’m gonna give you guys the knock test.

So this is our lux box. That’s literally it’s like a thick puzzle box. It is so thick. It’s great. It’s something that people are gonna wanna, like hang onto, especially when you do the belly band. It just pops off like that and it’s you can tout it as something that they wanna hang onto, keep, like everybody I show it to Ooh, I can wrap my Christmas gifts in that after I eat all that chocolate.

I’m like, you could actually, you could. And then I’ll, and tying in that packaging too, with that gorgeous imprint on side. This is a dark chocolate and that’s that full color. Again, such a wow factor. But literally for packaging wise, we can hit everything. And if you do need help with artwork, we have an amazing in-house art team that they are pros at this.

Like they do some gorgeous projects. And then our art templates on our website, if you download those, they’re actually like very detailed instructions on how to set up your art, right for chocolate. They’re so helpful. I’ve gotten, I’ve seen for i’ve seen art templates that you’re like, I have no idea what you want on this.

Ours are so detailed and very precise, like every time I get it back from the, it is set up right because the instructions are really clear. So however creative you wanna be or however creative your clients wanna be, they can do that. But we do have some really good in-house artists that can help you and guide you along the way.

Also, awesome star sock art to throw that quick logo on too if you need to do that.

Marty Hartman: That’s great that you have a team that can help through the process, which is incredibly important when you’re dealing with a new medium that some people

Kristina Beal: Yeah. Yeah. It is totally different.

Marty Hartman: You’ve got the help.

If somebody wanted to do samples or

I know that you also do self promo. Talk a little bit about that. How does that work?

Kristina Beal: Yes. So the beauty of our product and kind of the downside of our product is consumable. So it creates a lot of repeat orders, but it’s not like that sample that you can take around and have every client take a bite out of this. That would be weird. So we do.

Marty Hartman: exactly.

Kristina Beal: We do send these out, these cute little taster squares.

These are super awesome. We do milk dark chocolate mainly, and then sometimes white chocolate. But yeah, we send out the tasters. So if say you really want to highlight that chocolate wallet to people, we can send out this as a sample so you can demonstrate to your clients and then they can taste it from one of these tasters.

So that’s how we’d send out most of our samples. It works out a lot better that way. We realize it’s a consumable product, so we had to plan out something great for that. So if you need samples, like honestly, that sells our product every time. I cannot tell you how much I like, feel, like I need to beg, please ask for samples.

We do love some partnership on samples and spec samples. If you could send us a shipper number that helps out tremendously in our cost, and we’ll send you as many samples as you need to sell the product for no charge. Yeah.

Marty Hartman: And see what we can do with our budget for

Kristina Beal: Absolutely. Yeah. We’ll get you some chocolate.

Marty Hartman: Absolutely.

Kristina Beal: And then spec samples, if you have a really qualified opportunity that like that’s gonna be what seals the deal.

Please let’s do a spec. And I will not charge you for that spec sample. Just again, if you could pick up the cost on the shipping, that would really help.

Yeah.

Marty Hartman: we’ve talked about a lot of the

What do people need to avoid for these type of promotions? Like probably you don’t want to be handing these out in the middle of a, on a hot sidewalk on a July day

Kristina Beal: Yeah, that’s probably not the best choice. But I do have to say we ship chocolate all year long. Like the weather doesn’t slow us down. I actually just was, I just literally. Threw a box of chocolate like on an airplane and I went to Utah and shipped it back with a couple ice packs and nothing melted.

It’s chocolate likes to be comfortable with what we are comfortable as at humans. That’s a great way to know if your chocolate’s too hot. If you’re starting to get sweaty, your chocolate’s probably gonna start melting. Also if you’re freezing. You’re probably gonna ruin your chocolate with that white bloom that you get ’cause it’s gonna get too cold.

So chocolate likes to be picky like us people and be just right. So it’s a great way to gauge if it’s too hot. If you’re too hot, your chocolate’s probably too hot. If you’re too cold, your chocolate’s too cold, so super easy.

Marty Hartman: Definitely don’t store it, in the refrigerator or,

Kristina Beal: Yeah, you should not refrigerate or freeze chocolate. It’s actually not great for it. Yeah.

Marty Hartman: This is good to know

Kristina Beal: I know I’m just wearing you guys all sorts of good information. Also, it loses that temper so you’ll lose that shine and that color and that beauty to it. Is it still fine to eat if you freeze it and it gets that white bloom on it?

Yes. But it’s just not as pretty so it’s up to you.

Marty Hartman: what presentation in this product is

Kristina Beal: It is, yes. Absolutely. So yeah, chocolate just likes to be comfortable like us. And then when we do ship things out, we have ice packs that are. That we put in our boxes to help keep things extra cold. We have our shipping department, bless the hearts. They have to do so much work. They have to check every package, especially in the summer months, and make sure the weather isn’t insane.

So there was a time where it was like 112 in some places this summer, and then it dropped down in temperature like a couple days later. So they’ll have us reach out and be like, Hey, the drop temperature drops in a couple days. It’ll actually, we don’t have to overnight it then. Does that sound good to you?

And they’re like, oh, cool. I actually don’t need it for another week. So that works out great. So we do have to do a lot of second day and overnighting sometimes in the summertime, but a lot of things can go three day even. With the agile packs, depending on the temperature. And then of course through Q4 and Q1, it’s not really an issue in most states.

Surprisingly enough, our second highest selling state is Florida, so

Marty Hartman: okay, so all of you distributors in Florida, there’s no reason why

Kristina Beal: there’s no excuses. I have the numbers to prove it.

Marty Hartman: Speaking of Q4 I am sure that your products are a huge hit during

Kristina Beal: Oh my gosh. So yeah, right now is literally the time you guys wanna be like aggressive with holiday showing. Get your virtuals and get your tasting samples out. Start getting yourself promo in too. Highly recommend doing a self promo and I’ll share this with you too at the end. Our self promo for holiday season, because if you get it out.

Before, like I recommend getting it in-hand to your clients as like a Thanksgiving gift at the beginning of November, end of October. Gives them enough time to order it and get it out themselves. The distributors that do that have great success in getting chocolate orders themselves. So I really recommend them.

Marty Hartman: that hit, if we want to hit that target, when do they need to have their order in For the self pro Oh. To hit that

Kristina Beal: I recommend for sure by Halloween, that’s gonna be a safe bet at the latest. Yeah. Make that as your marker. Everybody can remember that date?

Marty Hartman: marked this down in your calendars by Halloween. You have

Your order in for yourself promo,

Kristina Beal: Yeah.

Marty Hartman: gonna have a tremendous amount of orders for right at the

Kristina Beal: People be like, wait, what? I honestly, when I do end user shows, the number one thing I hear is I had no clue I could put in my logo in chocolate. That’s actually possible. That’s literally like the, it’s the main thing I get. So I challenge you guys this year, try putting in yourself promo for holiday season.

Do it in your presentations and you’ll see some like interest in it. And then it might take a year or two of showing it consistently to your clients and they’re like, wait a second. You know those cookies, you and Wrapper bar you keep showing me? We should try those out. A lot of people just don’t have, it’s just a different product compared to the mugs and pens of the world.

It’s. It needs a little bit more love.

Marty Hartman: Yeah, so I’d encourage our members to check out the chocolate chocolate page on the private member site and some more information about the self promo is there,

As your program discount as a member that you get with Chocolate. Chocolate.

Kristina Beal: Yeah. Take advantage of it. We’d love to partner with you guys more for sure. Yeah it’s just a fun product line and Yeah. Holiday season too, if you really. If your end users have drop shipping needs or if they want to kit something, we do kitting and fulfillment. We can ship internationally. We ship to Canada all the time.

Specifically like we do a lot to Canada. We’re. Being right on the border, I think helps a lot with it. But yeah, so any of those type of milk beans so if your client wants to do chocolate but they wanna do a piece of drinkware with it we’d love that drinkware to come to us. We can manage the safety of the, chocolate and make sure everything’s on certification level and we can get those kitted out for you too.

Marty Hartman: I think that’s fantastic. So what’s the craziest project that you’ve seen in chocolate?

Kristina Beal: It’s not necessarily crazy, but just like the creativity that people come up with.

And there’s so many things like, I’d love to show, but they’re like, those NDAs, there’s not fun. But like for one example, like just the customization that we can do, there is a famous alcoholic beverage coming out with a chocolate whiskey. And we are doing the bottle. Shape of it. And then we are doing their label in full color on said bottle in chocolate.

So really cool. Yeah, it’s really cool looking. It’s like really fun. We might make a knockoff version to show people, but

Marty Hartman: I think that’s a

Kristina Beal: yeah.

Marty Hartman: That’s just an example of creativity and trying to partner this product with completely different products. If.

Kristina Beal: You’re gonna, you’re gonna see our stuff online, but honestly like challenge with some creativity. Be like, Hey, I’ve got this off the wall idea. Can you guys make it happen? And we probably can, especially if you give us like time to do like the r and d on it.

Marty Hartman: Okay.

Kristina Beal: Yeah

Marty Hartman: we covered a lot.

Kristina Beal: We did. Yeah.

Marty Hartman: any specific like resources for marketing?

Where would our members find help catalogs and things

Kristina Beal: Yeah we, our website is chocolate and then the number two.com. So pretty easy so you don’t have to actually type out chocolate twice. So it’s just chocolate2com. You can also reach out to me for anything you guys need for virtuals, anything like that. I’m like your guys’ go-to for that.

But we have a resources tab on that website. We have flyers, we have a Zoom catalog that you can brand. All those things are super there.

But anyway, if any branding you wanna put on your Zoom catalog, we got it for you guys. And it’s easy, so easy to share. I love the Zoom catalog. I, it’s just a great service. If you wanna follow.

Marty Hartman: Is an amazing service and

Kristina Beal: Mm-hmm

Marty Hartman: cost the distributor anything. And you can customize, like you’ve got a customizable catalog, which is a fantastic idea.

Kristina Beal: It helps so much. Another resource, if you just wanna follow for fun, I make a lot of silly videos about our product on social media, so you can find me on TikTok Instagram, LinkedIn, Facebook, wherever you wanna find anyway. And you can follow those. And I do make a lot of video content that is shareable as well without me talking or without my face.

I’m just showing the product with nice music and maybe highlighting a couple features. So I try to make as much product that you, and feel free any of my videos. I totally have it public so people can download whatever they want. So those are also resources for you too.

Marty Hartman: that’s a great resource. I’m

Kristina Beal: Yeah.

Marty Hartman: you told me about that. ’cause when people are scrolling on social media and they’re a video of chocolate comes up there, people are gonna watch it.

Kristina Beal: Exactly. Seriously, it’s so much fun. Yeah, you can guys follow me on, it’s on the same platform. It’s Sweet Swag, Kristina with a K yeah. But yeah, it’s really fun. And if there’s a product that you’re like, I’d love to see a video of that, send me an email. I’ll make a video of it. I don’t, it’s fine.

Marty Hartman: Alright. Challenge accepted.

Kristina Beal: Thanks.

Marty Hartman: Kristina, before we end the interview I mean we’ve covered a lot of ground.

Else that you want to tell our members before we go?

Kristina Beal: Guess number one. I guess just think about like when you think of chocolate. Chocolate, think of customization, premium, and just fun. Those are like my three key words to take away from our product line.

Marty Hartman: That’s a great way to end this up. So get those samples

And start promoting and you’ve got your deadlines,

Kristina Beal: Yes.

Marty Hartman: Get yourself promo by Thanksgiving,

Kristina Beal: And you’ll have some sweet success this year.

Marty Hartman: Here’s to success in Q4 and

Kristina Beal: Let’s go. Yeah,

Marty Hartman: if you’ve got a project that you wanna do now. So thank you, Kristina.

We really appreciate all the time you spent with us.

Kristina Beal: absolutely. Thank you for having me. I loved it./