Allan Fowler

Leadership16 – New Vison, Relationships, Tools for Growth

By the time this issue of The Advantage arrives, Leadership16 will be history. Attendees returned to their businesses armed with information about pending legislation, new technology, proven ways to build business and margins, new suppliers, new products and much more. They also left San Antonio with renewed motivation and, most importantly, with new relationships that will forever impact their business and its future. Watch for a conference recap in the November issue.

Whether rental or distribution, this issue features information which can positively impact your business. Driven by new regulations, safety is an exploding segment. Vince DelRossi of Health mats worked with Preferred Supplier Fortune Web Marketing, to develop an informative blog firmly establishing the company as a safety solutions provider. Expanding safety, Vince is adding first aid including a defibrillator leasing and CPR training program for his corporate accounts.

Longtime Member, Randy McKernan of Image Connections is a distributor of uniforms, imagewear and promotional products. In this issue, he discusses proven generators of leads and new business including web stores and Google AdWords.

New Supplier, Portwest (Chefwear, PPE, safety and workwear) and Bulova, (corporate awards and incentives) are featured as well as exciting products from long term partners. For example, ERB’s new safety glasses display. Both ERB and Logistics offer displays perfect for uniform distributors’ showrooms. Logistics’ marketing team can create a custom safety product flyer for the industry segment you target, making getting into safety easy and risk free.

Are heated political discussions disrupting work at your company? Check out suggestions from Jim Holland of Fisher Phillips, our labor and employment experts. In “Diversify Your Business and Grow Your Bottom Line” Barb Hendrickson points out that more than 74% of US businesses use incentives and awards for a total annual spend of $76.9 billion. Both uniform and promotional product distributors have found success in offering programs to customers.

Check out the articles, classified and Preferred Supplier ads in this issue. Members are often amazed by the opportunities “hidden” in these pages!

In 2017, we will have new ways for you to make your voice heard and to gain advantages that come from meeting with your peers to share best practices and address challenges. Watch for the November issue for information and get involved. Together, Everyone Achieves more!

Universal Unilink Conference

Allan Fowler

(888) 830-7872