Momentec Brands Interview with Garret Shivley

Momentec’s Strategic Rebrand Creates New Advantages for Distributors

The corporate and athletic apparel markets are undergoing meaningful change, and one of the most significant developments is the merger of Augusta Sportswear and Founders Sports Group under a new unified brand: Momentec. For distributors who serve corporate clients, athletic organizations, uniform programs, and promotional product accounts, this consolidation represents a substantial shift in capability, inventory strength, and operational efficiency.

Momentec now encompasses a strong portfolio of established labels, including Augusta, Holloway, Pacific Headwear, Badger, Russell Athletic, C2 Sport, and several complementary brands. This alignment creates a more comprehensive offering across teamwear, corporate apparel, and lifestyle categories. To understand the long-term value of the rebrand and how distributors can leverage these expanded resources, we spoke with Garret Shivley, Key Accounts Manager at Momentec. His perspective underscores the company’s commitment to building a stable, dependable channel for distributors seeking product consistency, performance-driven materials, and reliable fulfillment.

A Unified Brand with Significant Reach

The formation of Momentec represents far more than a name change. The company has consolidated years of product development, category focus, and manufacturing excellence into a single, strategically aligned identity. This integration creates a deeper product range with simplified navigation and more consistent availability. The catalog is now more streamlined, with top-performing SKUs prioritized for regular stock and rapid replenishment, ensuring distributors can access the most in-demand products without delay. Corporate, team, and lifestyle categories are now organized under one structure, allowing distributors to work with a single partner to fulfill a wide range of apparel needs.

It is also worth noting the historical depth behind some of Momentec’s brands. Holloway, for example, produced the original varsity jacket in 1946, and this heritage is reflected in the resurgence of retro-inspired designs within Momentec’s current collections. These classic elements are being modernized to meet today’s aesthetic preferences while maintaining the brand’s craftsmanship and durability.

Why the Rebrand Matters for Distributors

Momentec’s legacy has long been rooted in team sports, but the company now views the promotional products and corporate apparel market as a natural extension of its capabilities. According to Garret, one of his primary responsibilities is to grow this channel by showcasing the full breadth of what Momentec can provide—not simply as a sportswear manufacturer, but as a reliable, vertically aligned apparel partner.

Distributors are increasingly turning to performance apparel for corporate programs. Fabrics that offer moisture management, mechanical stretch, comfort, and durability appeal to today’s workforce, especially as organizations shift toward more relaxed dress codes and hybrid work environments. Momentec’s expertise in athletic-grade textiles positions the company well to meet these evolving expectations with products that balance comfort and professionalism.

Vertical Integration Strengthens Reliability

One of Momentec’s most important differentiators is its vertical integration. The company not only manufactures the garments but also handles decoration in-house. This unified model reduces the need for third-party decorators, minimizes production delays, and increases order accuracy. All fabrics undergo laboratory testing to maintain consistent quality standards, and Momentec’s warehouse operations incorporate high-accuracy robotics that support rapid and dependable fulfillment. Orders placed by 2 p.m. Eastern Time typically ship the same day, and distributors who wish to decorate garments locally can rely on prompt blank shipments.

The company’s fulfillment accuracy rate exceeds 99%, a statistic supported by modern automation and controlled production environments. For distributors operating in uniform programs, corporate apparel initiatives, or time-sensitive team orders, this consistency translates directly into predictable delivery timelines and fewer service issues.

Expanded Distribution Capacity

Momentec is reinforcing its long-term commitment to reliable service with the development of a new distribution center in Kannapolis, North Carolina. The incoming facility—approximately 600,000 square feet—will consolidate multiple existing operations and significantly expand the company’s ability to hold deeper inventory across key categories. The building will also house decoration and embellishment equipment, further streamlining the internal workflow. The facility is scheduled to open early in the first quarter, with an official ribbon-cutting planned for March.

For distributors, this expansion will result in stronger stock positions, more consistent color availability, and improved fill rates. These capabilities will be particularly valuable for those managing program business or clients who require repeatable ordering throughout the year.

Key Apparel Trends for 2026 and Beyond

Garret outlined two notable trends that will influence apparel purchasing across corporate, athletic, and lifestyle markets over the next two years.

First, demand for muted, modern neutral tones is growing. These colors allow organizations to refresh their appearance without deviating from established brand identities. The flexibility of these shades makes them attractive for both corporate programs and team environments.

Second, retro-inspired designs—including color blocking, throwback striping, and vintage silhouettes—are gaining momentum. These design elements cycle back into popularity periodically, and the current resurgence is strong across multiple age groups and sectors. Distributors who incorporate these trends into proposals will be well positioned to meet client expectations.

A Closer Look at Momentec’s Flagship Collections

Momentec offers several standout collections that meet the diverse needs of distributors serving uniform, athletic, and corporate markets.

The Heritage Collection blends classic, heavier-weight fabrics with modern fits and a refined aesthetic. It embodies the renewed interest in retro styles, offering French terry textures and updated silhouettes. Cardigans, in particular, are seeing renewed demand as organizations seek sophisticated but comfortable layering options.

The Ventura Collection aligns closely with the rising athleisure trend. These garments offer the type of comfort, stretch, and softness that employees increasingly expect from workplace apparel. The pieces perform well in corporate settings that favor professional casual attire but still require coordinated, high-quality presentation.

The Echo Revive Collection highlights Momentec’s efforts in sustainability. The line incorporates more than 50% recycled content while maintaining a soft hand feel and modern design sensibility. With approximately 200 SKUs already in the category and more planned, the collection offers distributors an opportunity to support clients interested in environmentally responsible apparel options without compromising comfort or performance.

The Reprieve Collection has been one of Momentec’s most successful categories in recent years. Jackets and vests from this line continue to exceed demand thanks to their balanced price point, clean styling, and alignment with the broader Echo sustainability platform.

Support Programs: Samples, Spec Samples, and Sublimation

Momentec offers comprehensive support for distributors who require samples during the evaluation or proposal stages. Garret and his team regularly assist with curated sample packages, provide distributor pricing considerations, and occasionally offer no-charge samples when a significant opportunity is involved.

For headwear, the company provides a free spec program through Pacific Headwear, covering flat embroidery, 3D embroidery, leather patches, and faux leather applications. Apparel decoration is equally accessible, with no minimum order quantities for DTF or DTG decoration and no minimums or setup fees for fully sublimated garments.

Sublimation is particularly noteworthy for distributors seeking flexibility and customization. Momentec’s sublimated apparel program offers a single, consistent pricing structure regardless of color count, logo placement, or design complexity. It supports single-piece orders, eliminates inventory risk, and achieves a standard five-day production time on designated Turbo styles. Combined with Momentec’s online builder, the program enables full customization with minimal effort. This capability is especially valuable for corporate programs, spiritwear, event apparel, and recurring orders that require fast turnaround and design consistency.

A Strategic Opportunity for Universal Unilink Members

Momentec’s rebrand represents a strategic consolidation of manufacturing strength, extensive inventory, modern design direction, and efficient decoration services. For Universal Unilink members, the alignment promises a stable, reliable, and scalable partner capable of supporting uniform programs, corporate apparel initiatives, athletic organizations, and promotional product clients with equal precision.

Garret emphasized that firsthand evaluation is the best way to appreciate the quality and versatility of the brand. His team is prepared to support Universal Unilink members by providing samples, product knowledge, and direct collaboration on projects of all sizes.

For further information or to discuss specific opportunities, Momentec’s key contacts are listed below.

Website: https://www.momentecbrands.com/
Phone: (919) 349-9594

Garret Shivley
Email: gshivley@momentecbrands.com

Frank Zurek
Email: fzurek@momentecbrands.com

Jon Luevano
Email: jluevano@momentecbrands.com