Success in Direct Sales boils down to a simple fact: If you meet your customers’ needs they will come back time and again to give you more business. You are likely meeting the workwear or corporate apparel needs that your customers demand and you may already offer promotional products. Perhaps you should also consider adding signage and promotional displays to your list of services to keep the customers you have and possibly expand your client base to bring new customers into the fold.
Who needs Signage and Displays?
As it turns out, just about every client of yours has a need for banners or signs. Here are just of a few of the reason why customers buy:
- Creating brand awareness
- Increasing sales for promoted items
- Encouraging traffic in different locations
- Increasing their customers’ awareness and satisfaction
- Getting higher sales in the signage location
- Increasing individual purchase amount
Messages on signage and displays have an 87% favorable recall. It’s no wonder that your clients and others like them purchase. Portable lightweight displays and event products represent close to $4 Billion in sales annually. Temporary banners and disposable signage sales is almost twice as large at $9 Billion annually. That adds up to over $12 Billion in incremental revenue opportunity.
That opportunity continues to grow. According to the Specialty Graphics Imaging Association, wide format printing like that used in display and banners, will grow more than 19% this year alone.
Uncovering the need
By talking with your customers about their goals for their business you will uncover opportunities for your traditional lines but also new business in additional lines such as promotional products or signage. It’s always important to remember that this is not just an opportunity for you to make another sale. By meeting the needs of your existing client base in new ways you are saving them valuable time and relieving them from another stressful search for a vendor that they can trust to come through on a display or sign project. Fewer than one in ten of your competitors are offering signage and displays to their customers. You are already the trusted advisor. Here is your chance to be the hero.
Still not convinced that your customers want and need signage and displays? A look at the top ten industries ranked by consumption will likely reveal customers you already serve:
- Consumer Products
- Sports and Recreation
The Bottom Line
Serving your customers is important. Getting paid for your service is important too. The average order revenue for signs and displays is $1300. That means you can play the part of the white knight and add incremental and profitable business while doing so.
If you want to know more about how you can serve your customers by offering displays and signage, contact Kirsten Olson at Showdown Displays. Showdown is the largest supplier to the industry in portable lightweight displays and signage and also the recognized service leader as a six time Distributor Choice award winner. Kirsten can be reached at (763) 746-1318 or firstname.lastname@example.org.