Marty Hartman | October 1, 2020

Back to Business Webinar with M+A Matting

A big “thank you” to Joe Rubbelke and the M+A Matting team for putting together a great presentation filled with ideas that you can implement in your laundry. What was Covered: State of the Business Trends Back to Business Promotion Progr...

Paige Porio | August 15, 2019

And the Most Memorable Product Mascot Is….?

Crestline Custom Promotional Products conducted a study to determine the product/brand mascot consumers recognize most. From ASI’s Christopher Ruvo KFC’s Colonel Sanders. McDonald’s Ronald McDonald. The Geico Gecko. What do these popular br...

power-of-personal connections

Paige Porio | June 1, 2019

The Power of Personal Connections

This weekend I was reading an article about a partnership between Apple and Amazon for iCloud storage. The contents of the article are probably not interesting to most Universal Unilink members nor its suppliers like KEY, but the cover image of the a...

Speartek B2B and B2C ecommerce sollutions

Paige Porio | March 1, 2019


Speartek specializes in ecommerce solutions that meet the unique needs of companies selling in a business to business world. We work with suppliers and distributors of uniforms and corporate apparel to build business functionality that improves the e...

CEOs on sales calls

Paige Porio |

Get Out of the Office

To take personal accountability for growing the business, successor generations CEOs often need professional sales training so they can sell directly and also competently manage their sales force. It’s Monday and the President of an industrial laun...

Starting with social ads

Paige Porio |

How to get Started with Social Media Ads

Over the past few years, social media platforms have risen to become some of the most effective tools for online marketing. Millions of people log into platforms like Twitter, Facebook, and Instagram every day, so any content published there can reac...

uniform outlook for 2019

Paige Porio | December 1, 2018

How You Will Market in 2019

A business-to-business (B2B) endeavor that serves different industries usually benefits from a market segmentation strategy that classifies the types of businesses it supplies. Even if all targets are from one industry, each customer’s needs are ex...

Paige Porio |

Search Marketing 101

  The Basics of Search Marketing For businesses with a large online focus, the key to success is making sure websites rank well on popular search engines. When consumers search for content online, they are drawn to the sites that appear on the f...