Posts

marketing toolbox

Paige Porio | September 1, 2018

Your Marketing Tool Box

  What if I told you it’s possible to change the direction of your business, generate more sales and increase your profitability and at the same time set yourself above your competition? Would you be interested? When I ask this question du...

Paige Porio |

Take a Bite Out of the Giant Food Gift Market

According to Packaged Facts, a leading market research firm, purchases of consumables (food gifts) for corporate gift giving reached a new record last year of $7.2 billion dollars. To put that in perspective, the entire promotional products industry ...

builing an email list

Paige Porio |

Email Marketing

One of the most important aspects of any business is a strong and healthy email list. The ability to send content to a wide range of people is extremely beneficial to any organization. You can send offers to people who are hesitant to buy your wares,...

CAMERAReadyArt Art, Website and Technology Services

Paige Porio |

CAMERAReadyArt

Since 2000, CAMERAReadyArt has built a reputation within the industry as being the most reliable, customer friendly, and skilled vector art, digitizing, creative design, and website development company there is. As the gold standard, we are the first...

unique opportunities for rental laundries

Paige Porio |

Unique Opportunities

Significant changes in the rental industry occurred at an amazing rate in the last year with two years. From consolidations the scope of which we haven’t seen previously…Aramark purchasing Ameripride and Cintas purchase of G&K … to push bac...

how well do you know your clients?

Paige Porio | June 1, 2018

How Well Do You Know Your Clients?

I find it quite amazing how few of the people I work with and interview truly know their clients. Both client and market intelligence are critical in having a successful business and moving the needle forward. Some of you may have had clients that ha...

marketing missteps

Paige Porio |

5 Marketing Missteps

Despite the long hours, money and effort spent on developing a marketing plan, it is shocking to see how many companies’ attempts go down the drain. Whether you’re one of those companies or are interested in investing in a marketing plan but fear...

Paige Porio |

What is Content Marketing?

Even if you may not realize it, many of us are absorbing some form of content marketing on a day to day basis. Whether you’re reading a blog post from your favorite website or watching a video on a product you’re considering purchasing, content m...

maintaining brand value

Paige Porio |

Maintaining Brand Value

When it comes to your business, do you know the value of your brand? In other words, what is the monetary impact of your brand to your bottom line? According to Forbes magazine, the values of some of the world’s top brands look like this: Apple...