Will Google Ignore Your Website?

By the time you read this, Google may already be ignoring your web site. On April 21st, Google started to include “mobile-friendliness” as a factor in determining what web sites will show up when users initiate a search from a mobile device.

What that means in “normal people” English is this: If your website does not look good on a cell phone screen, Google is not going to send mobile searchers to it. This makes perfect sense for Google. They want all of their users to have a great experience and be able to use the content that Google finds for them.

You may be thinking, “Why would I care about mobile users?” In the past you could get away with ignoring web-surfers on cell phones. But not today. In 2014 the number of mobile searches surpassed the number a desktop computer searches and the disparity will continue to increase as more consumers adopt mobile technology—even grandma has a smart phone now.

People aren’t just checking the weather or their email. They are doing research on-the-go as they move through their busy day because their mobile device is always with them. Performing a search for goods or services has become as simple as speaking a request to their phone.

What You can Do

If you want your company’s web site to be included in the search results when someone asks their smart phone “who provides uniforms near me,” there are some steps you can take.

1. Check to see if your web site is mobile friendly at this free link:  www.google.com/webmasters/tools/mobile-friendly/.
2. If your site does not pass the test you can contact Preferred Supplier, Fortune Web Marketing for a “mobile makeover.”
3. If your web site needs are modest or you don’t have a web site and would like to get a simple one, contact Arin Preston at arinpreston@universalpa.com.